A versatile medley of 10 back-to-back shows, in the in-person, digital and hybrid formats

Mumbai, September 29, 2021: Informa Markets in India, India’s leading organizer of B2B events, recently launched its initiative, the ‘Festival of Business’- Ushering Economic Resurgence’ today – a medley of 10 back-to-back shows across different verticals in the in-person, digital, and hybrid (in-person as well as digital) formats to last till October-end. Over the years, Informa Market’s expertise with seamlessly executed events have offered a springboard to many businesses, from large behemoths to fledgling enterprises.

‘Festival of Business’ has been curated to help discover the joy of in-person reunion, cementing bonds, networking, driving business objectives, spotting innovations through touch-and-feel of products, gathering marketing intelligence, and arriving at customized solutions through different platforms in every show. According to a recent industry report, the trends for India in the upcoming years for B2B shows is a share of 72 per cent events taking place in the in-person only or hybrid formats and 28 per cent shows that will occur through a virtual platform alone. Accordingly, the Festival of Business will have a mix of different formats.

The 10 awaited shows, dates, and the corresponding sector cater to, include:

Speaking about the upcoming ‘Festival of Business’, Mr Yogesh Mudras, Managing Director, Informa Markets in India, said, “We are proud to present our ‘Festival of Business – Ushering Economic Resurgence’ initiative. Throughout the pandemic, and even as the industry now prepares to bounce back, Informa Markets in India has consistently stayed engaged with its stakeholders. Apart from the plethora of digital events, we hosted in-person events in different cities, to encouraging testimonials from our stakeholders.

“According to recent industry reports, an overwhelming 81 per cent of Indian professionals believe that the occurrence of Covid-19 reinstates the value of in-person events and wish for the exhibitions sector to bounce back quickly to enable trade. As an intrinsic part of the exhibitions industry and as pioneers in the space, Informa Markets in India takes this enhanced responsibility of boosting the bounce back efforts extremely seriously. The result of our efforts is our initiative, coinciding at a time when the nation awaits the festive season to bond, hope and celebrate. We look forward to an enthusiastic industry participation!” he added.

With India’s gross domestic product growing by 20.1 per cent in the April to June quarter, the industry trajectory is beginning to reveal an upswing, despite the adverse impact of the COVID-19 pandemic.  In this context, trade exhibitions cater to a stream of sectors to offer customised solutions, in a Covid-dented economy.

About Informa Markets and our business in India

Informa Markets is owned by Informa PLC, a leading B2B information services group and the largest B2B Events organiser in the world.  Informa Markets in India (formerly UBM India) is India’s leading exhibition organizer, dedicated to helping specialist markets and customer communities, domestically and around the world to trade, innovate and grow through exhibitions, digital content & services, and conferences & seminars. Every year, we host over 25 large scale exhibitions, 40 conferences, along with industry awards and trainings across the country; thereby enabling trade across multiple industry verticals. In India, Informa Markets has offices in Mumbai and New Delhi.