Fibr, an artificial intelligence-driven personalization platform, has raised $1.8 million in a fundraising round headed by Accel, with participation from 2am VC and CRED founder Kunal Shah. The firm had secured $2 million in a seed round from its existing investor and others in February 2023.

The revenues will be used to improve Fibr’s AI personalization platform, expand its customer base, and hire talent such as engineers, product marketers, sales and go-to-market (GTM) professionals, according to a press release.

Ankur Goyal and Pritam Roy co-founded Fibr in 2023 to assist marketers lower customer acquisition costs (CAC) and enhance conversion rates. Its core product, ‘Pilot,’ enables marketers to generate individualized landing pages for advertising, emails, and SMS.

The Bengaluru-based company specializes in lead generation for insurance, broadband, home improvement, and consumer services. It is now targeting markets in the United States, Canada, and India, with plans to expand into Europe as well.

Fibr says it is working on a beta version of its second product, Blocks, which will let marketers scale their content across formats, such as converting a high-performing Facebook ad into a blog, Google ad, or social media post.

Fibr stresses trust and safety in all interactions while complying to industry and legal norms. Blocking any damaging prompts that breach Responsible-AI rules and double-checking results for the client’s brand. Fibr combines numerous LLMs to give optimal marketing results—whether text, picture, video, or a combination—directly on a secure, unified platform. It protects all creations and assets with a digital certificate, ensuring that every content belongs solely to the customer.
Fibr keeps clients ahead by regularly incorporating the most recent AI models for all of their content requirements across every channel, whether text, images, video, or audio.

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