On Sunday, the e-commerce majors, Amazon India and Flipkart said that the companies have observed a great start to the festive sale of this year. They have added that the tier-II and tier-III cities are driving this growth.

Flipkart said that the early access for its ‘Flipkart Plus’ program saw a growth of 40 per cent as compared to last year. The company added that 45 per cent of the customer demand is from tier-III cities.

In another statement, the Vice President of Amazon India, Manish Tiwary said that 60 per cent increase on the platform has been noticed from the sellers, who received the highest single day sales year-on-year on Amazon.in.