Amazon is set to make a significant entry into India’s burgeoning quick commerce sector, with plans to launch its service in the first quarter of 2025, according to sources cited by The Economic Times. This move represents a strategic expansion for the e-commerce giant, which aims to capture a share of the fast-growing market that rivals like Flipkart have recently entered with services like ‘Minutes.’
To spearhead this initiative, Amazon’s Indian division has appointed a senior executive to develop its quick commerce strategy. This decision is part of broader leadership changes within the company aimed at strengthening its foothold in the competitive Indian market. In addition to internal developments, Amazon is reportedly considering acquiring a stake in Swiggy’s quick service platform, Instamart, further signaling its commitment to this sector.
“The groundwork for the quick commerce vertical has been in progress for some time, but now there’s a clear timeline in place,” one source revealed. However, the launch still requires approvals from Amazon’s headquarters, especially as the company has yet to introduce a quick commerce service globally. This comes at a time when Amazon India’s head, Manish Tiwary, is set to leave the company in October, adding another layer of complexity to the rollout.
Nishant Sardana, who previously managed Amazon India’s PC, audio, camera, and large appliances business, has been appointed to lead the quick commerce division. Ranjit Babu, former CEO of Cloudtail, will oversee consumer electronics and other verticals.
Amazon’s quick commerce strategy aims to reduce delivery times to 20-30 minutes, adapting to the growing consumer preference for ultra-fast delivery. While the final product is still in development, the company may retain slotted deliveries for certain stock-keeping units (SKUs) to compete effectively in the evolving market.
India’s quick commerce market, projected to reach $6 billion by 2025, is witnessing rapid expansion, with key players like Blinkit, Instamart, and Zepto leading the charge. As competition intensifies, Amazon’s entry is expected to further reshape the landscape of the Indian e-commerce sector.
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