To commemorate Pride Month, Apple has introduced two new watch bands and a watch face. “Apple is launching two new Pride Edition bands with dynamic Pride watch faces in celebration of the global LGBTQ+ community and equality movement,” according to the official press release. Apple adds by stating, “The Pride Edition Sport Loop features a colour gradient and the word “pride” sewn right into the band this year. On Instagram, Apple is also launching a new Shot on iPhone pride campaign that captures the soul of artists and figures from the LGBTQ+ community throughout the world.”

Apple has introduced two new watch bands

Apple’s smartwatch now comes in a new Pride Edition Sport Loop. The business employed a novel technology to remove the band’s double-layer nylon-woven textile loops, revealing the word “pride.” This text’s typeface was inspired by the original “hello” greeting font on the first Macintosh, which was released in 1984. The new Sports band’s colour gradient is inspired by the original rainbow flag and incorporates colours from various pride flags.