Ema Rubber Industries: A Rising Star in India’s Manufacturing Landscape

Ema Rubber Industries
Ema Rubber Industries

In the heart of Mumbai, India, lies a company quietly etching its mark on the nation’s manufacturing landscape: Ema Rubber Industries. Established in 1965, Ema Rubber Industries has grown from a humble beginning into a promising force, captivating attention with its commitment to quality, innovation, and customer satisfaction.

Under the esteemed leadership of Mr Shabbir Shakeer, the CEO, Ema Rubber Industries has solidified its position as a premier manufacturer of moulded and extruded rubber components, catering to a diverse array of industries, including steel, commercial vehicles, defence, and aerospace.

Since its inception, it has served as an OEM manufacturer of quality parts, garnering a reputation for excellence and reliability in the industry. With a wealth of experience spanning over the years, Shabbir brings a profound understanding of the rubber industry to the helm, guiding the company towards continued success and innovation.

Ema Rubber Industries takes pride in its ability to manufacture parts of all dimensions in various polymers, ensuring versatility and adaptability to meet the unique needs of its clientele. Committed to quality assurance and quick turnaround times, it remains dedicated to exceeding customer expectations and setting new standards of excellence in the realm of rubber component manufacturing. Under Shabbir’s leadership, the company is poised to continue its legacy of excellence and forge new pathways of growth and success in the years to come.

A Legacy of Expertise

Boasting over five decades of experience in manufacturing high-quality rubber products and guided by Shabbir’s vision, the team at Ema Rubber Industries has carved a niche catering to diverse industries, including steel, construction, and automotive. Their robust infrastructure and skilled workforce ensure meticulous attention to detail throughout production.

Shabbir Shakeer’s journey of personal triumphs commenced during his schooling at Sacred Hearts Boys High School in Santacruz, West in Mumbai. Beyond excelling academically, he showcased his prowess in sports, particularly as a carrom champion and exceptional cricket player. This trend persisted through college, where he not only retained his carrom championship but also assumed the role of cricket captain. After completing his Bachelor of Arts, Shabbir ventured into studying law at the Govt. Law College in Churchgate, concurrently entering the world of modeling after winning the prestigious “Gwalior Rayon King Contest” as the most handsome boy in Maharashtra in 1976.

His modeling career soared, featuring collaborations with renowned names like Deepak Parasher, Kalpana Iyer, and Sangeeta Bijlani. Shabbir graced campaigns for top brands, including Thums Up, Vicco Vajradanti, Pan Parag, Dornfab, and Code10 Hair Oil. Following a successful modeling career in India, he ventured to New York for further opportunities.

In 1981, Shabbir returned to India, immersing himself in his father’s rubber business, located in Kalina, Santacruz. Under his astute leadership, the company expanded from manufacturing rubber components for the automobile company, Premier Padmini to specializing in high-quality rubber skids for steel coils. A 59-year-old establishment, Ema now supplies products to major steel companies, transporters, and warehouses in India and exports to four countries.

Ema’s premier product boasts unparalleled quality and pricing, supported by an impressive 8-year guarantee and 3-year warranty, with zero failures in the last nine years. Beyond rubber skids, the company contributes to diverse projects, including K9 defense components, Akash missiles, modular bridges, and platform strips for metros in Delhi, Mumbai, Hyderabad, and Kolkata.

Ema has expanded its production capacity by over 60% by the acquisition of adjacent factories. This showcases their commitment to growth, excellence and innovation.

The globally recognized 10″ branded skid from Ema is sold at a fixed price of ₹3400 + GST + transportation. For orders exceeding 300 units, customers enjoy personalized branding, emphasizing Ema’s dedication to customer satisfaction. Immediate delivery is guaranteed for up to 1000 units, solidifying Ema Rubber Industries as a leader in the industry, with ongoing expansion plans.

Moreover, their recent expansion initiatives, including a 60% increase in production capacity and the acquisition of adjacent factories, underscore their commitment to growth and innovation.

Beyond Standard Solutions

Ema Rubber Industries doesn’t just follow the beaten path. They actively pursue innovation and develop custom-made solutions to meet the specific needs of their clients. Their diverse product portfolio, ranging from standard rubber skids and saddles to specialized gaskets and O-rings, reflects their adaptability and commitment to exceeding expectations. Here innovation knows no bounds, “As we continuously strive to surpass standard solutions and redefine industry norms,” says Shabbir. With over 59 years of operation, the company is a testament to pioneering excellence, led by the visionary guidance of the exemplary leader, Shabbir.

Shabbir’s foresight led to the inception of rubber skid manufacturing in India a decade ago, a groundbreaking initiative that has since revolutionized the industry landscape. Today, Ema Rubber Industries’ rubber skids are indispensable components for every steel company, major transporter, and warehouse across India, reflecting its unwavering commitment to quality and reliability.

Shabbir’s unparalleled expertise, honed over 50 years of hands-on experience, coupled with his diverse educational background, including a law degree and qualifications in management and industrial management, underscores his multifaceted approach to leadership. His astute understanding of business dynamics and dedication to continuous improvement have propelled Ema Rubber Industries to the forefront of the industry, setting new benchmarks for excellence and innovation.

Beyond merely meeting expectations, Ema Rubber Industries is dedicated to exceeding them, driven by a relentless pursuit of excellence and a commitment to delivering unparalleled value to its clients. With Shabbir’s visionary leadership at the helm, Ema Rubber Industries continues to push boundaries, expand its global footprint, and chart new territories of success, proving that when it comes to delivering beyond standard solutions, Ema Rubber Industries is the undisputed leader in the industry.

Building Lasting Partnerships

With a firm belief in building long-lasting partnerships, Ema Rubber Industries prioritizes excellent customer service. Their dedicated team is readily available to address queries, offer technical support, and ensure a smooth experience throughout the collaboration. This customer-centric approach has earned them the trust and loyalty of numerous prominent clients across India.

Building lasting relationships is at the core of Ema’s ethos, extending beyond business to encompass a rich tapestry of family ties and collaborative ventures. AliAsgar, Shabbir’s son, stands as a vital pillar of support, assisting his father while overseeing the operations of state-of-the-art rubber silicone and PU division factories under the banners of “Acron Polymer Products” and “The Mould Story” in Sakinaka. Meanwhile, his daughter, a marketing virtuoso, spearheads branding initiatives in Sydney, Australia alongwith steering her own highly successful venture, “Herbs and Heart”, renowned for its celebrity-endorsed 100% natural skincare products. With accolades from top magazines and a finalist in the Miss India World beauty contest, her entrepreneurial spirit shines brightly. On the familial front, Shabbir’s son-in-law, Rishabh, transitions from managing properties in Australia to embarking on ambitious property development projects, signalling a new chapter of growth and expansion. Likewise, his daughter-in-law, Mitali, distinguishes herself as a canine behaviourist. She runs the esteemed MBT (Mitali’s Board and Train) Center, where she trains dogs of notable clientele, including industrial magnates, politicians, and celebrities. Not to be outdone, Shabbir’s wife, Sakina, a seasoned interior designer, now channels her passion towards reviving the ancient art of weaving with a noble mission to uplift and empower local artisans across India.

Together, this close-knit family embodies the spirit of collaboration, innovation, and shared purpose, fostering enduring relationships that extend far beyond the confines of business, enriching lives and communities along the way.

From the Edge of Present, A Glimpse into the Future

Ema Rubber Industries isn’t content with resting on its laurels. It is constantly evolving and adapting to market trends and technological advancements. Its focus on sustainability and environmentally friendly practices demonstrates its commitment to responsible growth.

Shabbir says, “At Ema, innovation and forward-thinking are woven into the fabric of our operations, offering a glimpse into the future of rubber manufacturing. With in-house facilities encompassing laboratory testing, tool making, mixing, and moulding, we can push the boundaries of excellence and redefine industry standards. Our flagship product, the ‘Rubber Skids for Steel Coil,’ stands as a testament to our unwavering commitment to quality and safety.” Backed by an unmatched eight-year guarantee and a three-year warranty, with zero failures recorded in the past nine years, Ema Rubber Industries’ skids offer unparalleled reliability and peace of mind. Each skid undergoes rigorous testing to withstand loads of 45-55 tonnes, ensuring utmost safety and durability.

Beyond its premium rubber skids, Ema’s diverse product portfolio extends to components for defence projects, such as K9 battle tanks and Akash surface-to-air missiles, as well as solutions for urban infrastructure, including platform strips for metro systems. “With a focus on quality and reasonable pricing, we have maintained our position as industry leaders for over a decade, catering to both domestic and international markets,” says Shabbir.

Ema Rubber’s dedication to customer satisfaction goes beyond mere product quality, with value-added services such as immediate delivery and personalized branding options for larger orders. Whether embossing your logo onto the skids or screen-printing your name, the team led by Shabbir goes the extra mile to ensure your brand stands out. “As we set our sights on still further expansion and evolution, Ema Rubber remains poised to lead the industry into the future, driven by a relentless pursuit of excellence and a vision for innovation that knows no bounds.”

Shabbir’s journey from a talented student and accomplished athlete to a renowned fashion model and visionary entrepreneur is a testament to his unwavering determination, adaptability, and entrepreneurial spirit. Through his relentless pursuit of excellence, Shabbir has left an indelible mark on the rubber industry and inspired countless individuals to pursue their dreams with passion and perseverance.

Ema Rubber Industries is a testament to the spirit of Indian manufacturing – driven by quality, innovation, and a dedication to serving diverse needs. As it continues to grow under the adept vision of Mr Shabbir Shakeer, it presents itself as a company to watch, both for its potential and contribution to the nation’s manufacturing prowess.

For inquiries, contact:

Shabbir Shakeer at Ema Rubber Industries in Santacruz East, Mumbai, or reach him at emarubber@gmail.com and 09820055325.