- The gaming startup now enables instant gaming within 1,800 popular apps and websites
- Over 400 of these partnerships have been signed in the past six months
New Delhi, November 2, 2020: Gamezop, India’s largest HTML5 gaming company with over 40 Mn monthly active users, has partnered with Royal Challengers Bangalore (RCB) to introduce instant gaming and drive engagement on RCB’s mobile app. This significant association corroborates Gamezop’s growing momentum of enabling gaming within marquee products, with the company inking over 400 deals in the past six months. In August this year, Gamezop announced its Series A financing round led by BITKRAFT Ventures.
Through its mobile app, RCB has built a digital community where their fans can consume content, interact with each other, and engage with the RCB players throughout the year. With this partnership, Gamezop will bring over 250 globally popular games for this community. Aside from popular cricket games, the Gamezop catalogue will feature top titles across football, pool, racing, ludo, sudoku, bubble shooter, and endless runners.
Gamezop powers gaming within 1,800 popular digital products worldwide, including OTT platforms, news portals, content and short video apps, browsers, e-commerce giants, and blogs. The Gamezop integration comes without any cost for partnering apps and websites, and introduces a multigame platform within their products where their users can play trending games instantly (instead of undergoing the friction of installing them). Time spent on gaming contributes to engagement time on these partners, and advertising revenue earned by Gamezop from these games is shared with them.
“Gamezop has always challenged the status quo to take quality entertainment to households across the country. Rather than pushing installs of a gaming app, each month we enable over 40 Mn users to play our instant games within their favorite apps. The Indian Premier League evokes the love for the sport across generations, and RCB is amongst the most livewire sports teams anywhere in the world. We are excited to work closely with the RCB team as they make gaming an integral offering for their fandom,” said Ayush Pandey, Business Development Manager, Gamezop, for this partnership.
Rajesh Menon, Head – Royal Challengers Bangalore, said, “Royal Challengers Bangalore works incessantly to design assets that build the ethos of the brand in congruence with sports and lifestyle, mounting into a business strategy to take the brand forward. It is the fans who form the true force behind the franchise and every season we have ensured that the experiences we offer are designed for bringing fans closer to the RCB team and helping them celebrate the passion for cricket and playing bold. To keep the fans engaged and entertained on and off-field is something which we work on ardently and it will always be our top priority. We are glad to partner with Gamezop for this initiative and will work closely in this endeavour of bringing to fans an engaging gaming experience throughout the year.”
About Gamezop
Gamezop is a multi-game platform based in India and the pioneer of HTML5-based mobile esports. With over 250 high-quality games, the platform acts as a gaming section within non-gaming apps, increasing user engagement and monetisation on them instantly. Over 40 million users from across the world play on the platform every month through over 1,800 apps that have integrated Gamezop. The company offers a mobile esports format and a free-to-play gaming format to its partner apps. (business.gamezop.com)
About Royal Challengers Bangalore
The Royal Challengers Bangalore (RCB) is owned by Royal Challengers Sports Private Limited, a subsidiary of Diageo India. The Royal Challengers Bangalore (abbreviated as RCB) are a franchise cricket team based in Bangalore, Karnataka, that plays in the Indian Premier League (IPL). One of the original eight teams, the team has made three final appearances in the IPL (in 2009 to the Deccan Chargers, in 2011 to the Chennai Super Kings and in 2016 to the Sunrisers Hyderabad) for which they finished runners-up in all. It is one of the most followed and loved T-20 teams and has tremendous international star power. Download the RCB mobile application to know more.
