Holiday Season Increases Demand for Premium Cars, Resulting in Record Sales for Mercedes and Audi

Mercedes

Mercedes and Audi had record sales over the month of festive celebrations as more Indians purchased premium vehicles during this festive season. This holiday season, the two premium automakers have sent record numbers of vehicles.

The sources stated that India’s luxury automobile business is hopeful about turning a profit during the current festival season, despite the country’s weak demand throughout the year.

Compared to last year, luxury automakers had a better holiday season this year, from Onam to Diwali. Mercedes-Benz India Managing Director Santosh Iyer told PTI that increased demand as a result of several new car releases, a positive consumer mentality, and an appealing range drove improved sales.

“We have seen record deliveries during Dussehra, Dhanteras and Diwali reflecting customer enthusiasm,” he said.

This year, during the 89-day holiday that fell between August 17 and November 14, total retail sales of passenger vehicles surpassed 10 lakh. In contrast, sales over the 71-day holiday season of the previous year were approximately 8.10 lakh units.

The MD of Mercedes-Benz stated that his company will see record sales this year and expressed his confidence in the industry for the remainder of the year.

Disruptions in the supply chain, however, will persist to be a problem for the industry, impacting SUV production and availability, particularly the GLC.

“We anticipate record sales this year and maintain our positive outlook for the industry. However, we anticipate that disruptions related to the supply chain will persist in the upcoming months as well,” he stated.

Similar to Mercedes, Audi saw a spike in sales during the festival season of this year. With 5,530 units sold between January and September 2023, the company saw an 88 percent growth, according to Audi India Head Balbir Singh Dhillon.

Recently, we have been working with one of our highest-order banks. We saw our highest-ever festive season sales in the last seven years during this festive period, so Audi India was celebrating even more,” he continued.

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