India continues to be a top priority and a high-performing market for Adobe, particularly within the Asia-Pacific region, according to Prativa Mohapatra, Vice-President and Managing Director of Adobe India. The country is among Adobe’s fastest-growing markets globally, driven by increasing demand for digital solutions across various sectors.
In a recent interview, Mohapatra highlighted India’s significance as both an innovation hub and a key market for Adobe. “Adobe in India is a microcosm of Adobe as a whole,” she stated, noting that India represents the company’s second-largest base outside the United States. Adobe’s ongoing investments in talent and infrastructure in India reflect its commitment to harnessing the country’s potential.
Artificial Intelligence (AI) plays a pivotal role in Adobe’s strategy, with Mohapatra describing AI as a “very transformative technology.” She emphasized the company’s commitment to responsible AI, operating within a framework of accountability, responsibility, and transparency.
The digital revolution has transformed every business into a technology-driven entity, regardless of the sector. Mohapatra noted that Adobe, particularly in India, is focusing on enhancing productivity, creativity, and personalized customer experiences. “The opportunity lies in making everyone creative, bringing productivity across businesses and individuals, and upgrading personalized experiences for every customer,” she said.
India’s digital demand is expanding beyond traditional sectors like banking, financial services, and travel, with B2B sectors increasingly adopting digital technologies. Mohapatra also pointed out that the government’s emphasis on technology and digitization has created significant opportunities in citizen services and e-governance.
Furthermore, smaller cities and towns are emerging as key growth drivers. “Tier 2-3 cities are offering massive runway for growth, with tech companies tapping into these markets,” Mohapatra said, highlighting the potential for skill-building and favorable policy frameworks that are contributing to the positive market environment.
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