CURRYiT, a pioneering brand in 100% clean cooking pastes, announced the successful completion of its latest funding round, raising Rs 4.5 crore. Esteemed investors such as RK Family Trust (of Apollo group), Tangent Advisors, Freeflow Ventures, and prominent angel investors including Ramesh Damani (of DMart group) and Ajaya Jain, participated in the round.
With a pre-money valuation of Rs 40 crore, CURRYiT has garnered strong investor confidence in its growth potential. The newly acquired funds will be used to scale operations, enhance brand marketing, and strengthen distribution channels.
Founded by IIM alumni Richa Sharma and Nischal Kandula, CURRYiT offers India’s largest range of cooking pastes, including Kashmiri Rogan Josh, Butter Masala, biryani pastes, ginger garlic paste, tomato purees, and instant tadka. The company serves over 25,000 pincodes daily and has experienced more than 50% month-on-month growth on Q-commerce platforms. With increased production capacity and distribution, the brand aims to quadruple its monthly revenue within the next six months.
Commenting on the funding, founders Richa and Nischal said, “Clean, delicious food is not just a USP for us; it’s a choice we want consumers to make for tastier and healthier home-cooked meals. Current products on the market are often laden with chemicals, preservatives, dehydrated vegetables, and palm oil, compromising both taste and quality. We aim to change this. With this recent funding, we will double down on our production and marketing efforts to make CURRYiT the go-to brand for every Indian’s daily cooking needs.”
CURRYiT boasts a world-class FDA and ISO certified in-house manufacturing facility with over 40 quality checks, ensuring only the finest products reach customers. This facility allows for a faster go-to-market strategy while keeping costs low and benefiting from economies of scale. Existing investors include RPSG Capital Ventures, IIM Udaipur, and LBB. The Indian ready-to-cook and spices market is projected to grow at a CAGR of 15.7%, from USD 9.81 billion in 2022 to USD 42.17 billion by 2032.
CURRYiT is India’s first cooking pastes brand that is 100% preservative-free and made with ghee. Founded by two IIM graduates and food enthusiasts, CURRYiT makes cooking delicious, quick, and hassle-free. With each paste, you can prepare delectable Indian dishes in just three easy steps, without any chopping, kitchen mess, or time stress. CURRYiT offers a wide variety of cooking pastes for signature Indian dishes from Kashmir to Tamil Nadu. All products are made with authentic recipes using fresh, locally sourced ingredients and aromatic spices, without any preservatives or additives. For more information, visit www.curryit.in.
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