Meta CEO Mark Zuckerberg announced a significant expansion of WhatsApp’s payment feature in India during the Meta Conversations event in Mumbai. Users in India will now have the option to make payments to businesses via WhatsApp Business using various payment methods, including UPI, credit/debit cards, netbanking, Google Pay, PhonePe, Paytm, and more. Initially, Meta has partnered with RazorPay and PayU for this payment service. This development follows the initial launch of WhatsApp Payments in Singapore and Brazil.
Zuckerberg emphasized the importance of this expansion, stating that it will make it easier for people to make payments to Indian businesses directly within a WhatsApp chat using their preferred payment method.
Additionally, Meta announced the expansion of Meta Verified, a verification feature, to businesses on WhatsApp, Instagram, and Facebook. Verified businesses will receive an official badge, protection against impersonation, enhanced account support, and access to additional business features.
Furthermore, Meta introduced “WhatsApp Flows,” a feature designed to automate common business processes such as ticket booking, form filling, and application submission. This feature will be rolled out in the coming weeks.
Meta’s commitment to India was underscored by Sandhya Devanathan, Meta’s VP for India, who mentioned plans to upskill 10 million traders across 29 states in 11 Indian languages over the next three years. She highlighted the significance of WhatsApp as a preferred communication channel for Indian consumers, with 80% of them using messaging to engage with businesses. Devanathan also highlighted how WhatsApp has been used for various services, such as booking metro tickets and resolving customer service queries in the country.
WhatsApp, with 3.8 billion monthly users globally, remains a widely used communication platform, with India being one of its largest markets.
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