Jeep Accelerates Electric Vehicle Plan and Localization in India


Jeep India, a part of the Stellantis automotive group, is placing a strong emphasis on electric vehicles (EVs) as a key focus in the Indian market. Aditya Jairaj, Head of Jeep India Operations and Deputy Managing Director at Stellantis India revealed that the company is currently evaluating various options for EVs in India to meet the evolving needs of Indian customers. Globally, Jeep has been expanding its EV portfolio, and it intends to align its Indian strategy with this global vision.

While Jeep India is committed to electrification, it is still in the process of finalizing its specific EV plans for the country. The company is actively studying the market and considering the best approach to introduce electric vehicles that cater to the demands of Indian consumers.

Additionally, Jeep India is focused on increasing localization for its products, with a target of achieving over 90 percent local content in its compact SUV, the Jeep Compass, within the next three years. This move is part of the company’s broader strategy to enhance its manufacturing capabilities and reduce costs in the Indian market. Jeep India currently operates a joint venture manufacturing facility with Tata Motors in Pune.

For its next-generation products, Jeep India is planning to achieve 40 percent higher localization compared to its current level of 70 percent. This strategy reflects the company’s commitment to “India for India” and “India for the world,” emphasizing its intention to produce vehicles that meet both domestic and global demands.

Exporting vehicles remains a crucial part of Jeep India’s long-term strategy. The company currently exports the Jeep Compass and Jeep Meridian to markets such as Japan and Australia, among others. Jairaj highlighted the importance of exports in terms of scale and cost competitiveness and indicated that the company plans to continue exporting its vehicles to various markets, including non-right-hand drive markets.

Jeep India’s approach aligns with the global trend of automakers increasingly focusing on EVs and localization to cater to specific markets while exploring export opportunities to expand their reach and competitiveness.

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