Personal and professional human progress originated and developed in the modern Technovative environment. It is now advancing with full steam, encompassing and transforming every sphere of our daily life. Digital security and telecommunications are two facets that emerged as critical factors in the successful lifecycle of enterprising entities safeguarding our techno-integrated business lives.
Leading in these domains with a vision to be a world leader in innovative telecom and security solutions, Matrix Comsec offers cutting-edge, high-performance telecom and security solutions to business customers as its professional mission.
Established in 1991 by Ganesh Jivani, the Chief Executive Officer (CEO) and Managing Director (MD), Matix provides world-class Security and Telecom solutions to meet the requirements of modern times. Matrix has been offering a comprehensive range of solutions for IP Video Surveillance, Access Control, Time-Attendance, and Telecom applications. All these solutions are specifically designed for large and multi-location enterprises, SMEs, and SMBs.
Matrix leverages technology and innovation to meet customers’ requirements and delight them with the solutions offered. Mr. Jivani says, “Our commitment is to keep pace with the revolutions in the Security and Telecom domain. Reiterating our resolve to bring forth the best solutions for our customers, 40% of our human resources are dedicated to researching, designing, and manufacturing new products.”
Today, it is mission-critical for organizations to control and manage who has access to their facilities. In this regard, Matrix offers Access Control and Time-Attendance solutions to help organizations accomplish this. These solutions are applicable to both employees and visitors. In the segment of IP Video Surveillance, the company offers Video Management Software (VMS), Network Video Recorders (NVRs), and IP cameras that meet businesses’ security and surveillance concerns.
Matrix’s Telecom Solutions, such as Unified Communications, IP-PBX, Universal Media Gateways, VoIP, GSM Gateways, and Communication Endpoints, ensure seamless communication across multiple locations. “All solutions provided by us are feature-rich, reliable, and conform to international standards,” says Mr. Jivani.
A Journey of Leadership Excellence
Sharing his journey, Mr. Jivani says he and his partner had pursued Computer Science Engineering from the M. S. University in Vadodara. Mr. Jivani worked as an R&D Engineer for four years before establishing Matrix. Like most technology startups, Matrix, too, had a humble beginning. He informs, “In pursuing our goal to design, produce and sell our products, we created our first PBX and began selling it in Gujarat. Over time, we grew our customer base, employee base, and physical infrastructure. We increased our product offerings and began manufacturing a complete range of PBXs and Media Gateways.”
Mr. Jivani and the team at Matrix kept adding value by offering more solutions to the same enterprise customers, which helped them in their growth journey. Most customers, SIs, and distributors prefer relying on a single OEM for their Telecom and Security needs. Therefore, adding physical Security solutions made perfect sense because this offered adjacencies on three dimensions – Technologies, Distribution Networks, and Customers.
With this strategy, they added biometric solutions for Time-Attendance and Access Control applications in 2007. Having entered the Security domain, adding IP Video Surveillance was a logical expansion. They started working on IP Cameras, Network Video Recorders, and Video Management Systems in 2010.
As a result, today, Matrix offers 60+ products in Telecom, Access Control, Time-Attendance, and IP Video Surveillance.
Sharing Matrix’s USPs that make it stand out as a leading tech firm, Mr. Jivani says its core business strategy is centred around value differentiation. They strive to differentiate themselves in every aspect of their operations, including product design, manufacturing, marketing, sales, and support.
He adds, “I can say our core brand value is SUBSTANCE. We strive to offer substance in everything we do – technology, applications, functions, features, performance, flexibility, and support.” At Matrix, their positioning strategy involves providing customers and partners with products and services that embody these values to a greater extent. It requires them to delve deeper into the core of their offerings rather than simply focusing on surface-level features.
Another factor that sets them apart is providing end-to-end support to their customers. Most importantly, Matrix has an in-house manufacturing unit and R&D Centre to offer quick turnaround for clients.
Matrix’s competitive pricing strategy also helps it attract customers right from the initial stage.
Stating the initial challenges after venturing into the field viz-a-viz contemporary challenges, Mr. Jivani says that as technology is ever-evolving, the product landscape keeps changing at a challenging pace. “Crunching product life cycles demand that our R&D delivers first-time-right products and minimizes design iterations,” he says.
New and emerging competitors try to woe customers with feature-rich, cost-effective products. A price-sensitive customer will get lured and opt for such products without understanding that the quality has been compromised.
The lack of awareness is also an impediment to Matrix’s growth journey. Today, security products are sold as boxes without customers knowing the overall business impact and benefits. Mr. Jivani believes higher customer awareness and better responsibility by manufacturers and system integrators would improve customer satisfaction. According to him, changes in the government buying platform also impact their business to an extent. Aiming to grow at a higher rate, a slow economy is also one of the challenges.
The Matrix of Transformation
Being an experienced leader, he shares his opinion on how technology is transforming the sector and the future advancements that can be expected. “I have been fortunate enough to witness first-hand how technology has transformed the telecom and security sectors over the years.” He adds that in the domain of Video Surveillance, one can expect the integration of AI and ML technologies to provide better insights via technologies like Intelligent Video Analytics. (IVA) Advancements in Network Video Recorders will focus on improving storage capacity and retrieval speeds. Cloud-based solutions that provide greater flexibility and scalability for businesses of all sizes will also become very popular.
In addition, they have also seen significant advancements in biometric access control devices. These devices have become increasingly popular as they offer a more secure and convenient way to manage access to buildings and other secured areas. With the integration of technologies like facial recognition and fingerprint scanning, Matrix can now provide its customers with highly accurate and reliable access control solutions that are fast and easy to use. Additionally, they see advancements in anti-spoofing technology. It will improve the ability of biometric systems to detect and prevent fraudulent access attempts.
“Ultimately, I believe technology will continue to play a critical role in transforming our sector. We at Matrix Comsec are committed to staying at the forefront of these advancements to provide our customers with the very best,” he adds.
The Cutting-Edge Future Reach
In his advice to the aspirants willing to venture into their field, Mr. Jivani says this era is the era of technology. Be ready to adapt to changes that your customers want. Be prepared to adapt to the need of your customers. Your research team should be highly efficient in doing it faster than your competitors.
Furthermore, on envisioning scaling Matrix Comsec’s scope and offerings in the future, Mr Jivani reveals that Matrix’s business is driven by mainly two prime movers: cutting-edge products and market reach. With this simple understanding, they focus on creating world-class products in all four domains. They strongly emphasize research and development, dedicating significant resources to both the creation of new products and the improvement of existing offerings. The Video Surveillance and Access Control markets are experiencing significant growth. As a more recent entrant to these markets, Matrix has ample opportunity for expansion.
They are also building a channel network to expand market reach and take Matrix to all targeted markets by investing in marketing, sales, and support. Another area of focus for them is expanding their global reach. While they currently have a strong presence in many regions worldwide, they believe there is still significant potential to grow into different industry verticals around the globe.
Matrix is also planning to offer a range of products for private labeling. The products and solutions from an OEM are normally cost-effective. As the customer partners with OEMs to manufacture goods in large numbers, both the price and production time are significantly reduced. By going for an OEM, one can be sure that the response will be quicker.
“Lastly, we are working closely with customers to increase their trust in our products and services,” he adds.
The Success Testament
According to Mr. Jivani, an unequivocal testament to Matrix’s customer satisfaction is its huge global clientele. So far, Matrix has earned the trust of more than one million customers across diverse industry verticals, including BFSI, Telecom, IT, Manufacturing, Hospitality, Healthcare, Education, Public Transport, Defense, Government, and many more.
Regarding its geographical disposition, the company serves customers in the USA, Canada, Italy, England, Ireland, Germany, Spain, Portugal, Eastern Europe, UAE, and KSA, among other countries.
Given below are some of its most renowned clients:
- Apollo Hospitals
- GEC Alstom
- Price Waterhouse Coopers
- American Express
- Grindwell Norton
- Bajaj Auto
- Glenmark Pharmaceuticals
- Tata Tele Services
- Reliance Communications
- Bharti Airtel
- State Bank of India, and many others.
Matrix understands the security requirements of modern organizations and offers products and solutions with cutting-edge technologies. Further, Matrix is admired for its prompt after-sales services. “We believe in engaging with our customers and establishing long-lasting relationships.”
Matrix’s primary focus is offering solutions with cutting-edge technologies and delivering preventive security and higher productivity. “We offer products from all three domains that can be integrated with each other as well as with many third-party solutions already deployed in an organization.” It protects customers’ existing and future investments.
Matrix Comsec’s Cosmos of Fame
Matrix products and Matrix as an organization have both won many prestigious awards in India, Germany, and Japan for product design and engineering.
“Some of our Awards and Achievements include:”
2022, 2020: Matrix won the coveted CII Industrial Innovation Award
2022: Matrix Conferred with Editor’s Choice Award 2022
2022, 2021, 2020, 2016: Matrix was felicitated with ELCINA DEFENNOVATION Award for Excellence in Manufacturing
2022, 2020: Matrix Conferred with the Time2Leap R&D Award for Its Face Recognition Device
2021, 2018: Matrix wins SME-Empowering India Award 2021
2021: Matrix was honored with the FIST Awards 2021 for its Innovation for their Product – COSEC ARGO FACE (Face Recognition using Deep Learning)
2021: Matrix Bags the Outstanding MSME Excellence Award by the Federation of Gujarat Industries (FGI)
2020: Matrix wins the prestigious Quality Council of India’s D.L. Shah Silver Award
2020, 2019, 2018, 2017, 2016: Matrix Awarded the Best Intelligent Security Solutions Provider by Electronics Maker
2020: Matrix Wins ‘National Telecom Make in India Awards 2020′ by CMAI Association of India
2020: Matrix Awarded Excellence in Telecom & Connectivity Solutions at Rail Analysis & Excellence Summit 2020
2019: Matrix Recognized as The Best Electronics Company at GESIA Annual Awards 2019
2019: Matrix Wins the Dun & Bradstreet Business Excellence Award 2019
2019: Matrix COSEC ARGO bags the coveted GOOD DESIGN Award 2019
2019: Matrix Wins Enterprise IT World CMO 100 Awards 2019 for Marketing Leadership
2019: Matrix COSEC ARGO bags the coveted India Design Mark Award 2019
2018: Matrix Wins Enterprise IT World 100 Best Marketing Minds of India 2018
2018: Matrix wins the prestigious Vadodara CSR Award
2017: Matrix Wins UC Vendor of the Year for SMBs Award by SME Channels Magazine
2017: Mr. Ganesh Jivani, MD, Matrix, Wins the Coveted Top SME Entrepreneur Award for 2017 by SME Channels Magazine
2017: Matrix Awarded with the prestigious India Electronics Security Visionary Innovation Leadership Award by Frost and Sullivan
2017: Matrix Awarded as One of India’s Prestigious 100 SMEs by INDIA SME FORUM
2016: Mr. Ganesh Jivani, CEO of Matrix Comsec, wins the coveted Business Leader of the Year Award by SME Channel Magazine
2016: Matrix Bagged the IETE – Corporate Award for Performance Excellence in Computer and Tele- Communication Systems
2016: Matrix wins the India Design Mark Award
2016: Matrix bagged SECONA Shield Award for Best Access Control Solution.