The design discipline of user experience is a conceptualised design discipline. Its roots are in human factors and ergonomics, a field that has focused on the interaction between humans, machines, and contextual environments to design systems that address the user’s experience since the late 1940s. But what do these designers actually do?
These designers’ primary responsibility is to comprehend user behaviours, needs, and motivations through a variety of observation techniques, task analysis, and feedback methodologies. In addition, they conduct user and task analyses to identify areas for improvement in the overall user experience.
Being a UI-UX designer is a one-of-a-kind job that requires thinking outside the box about tech-related goals, from computer science to psychology, and vice versa. One such company empowering innovations in the UI/UX design industry is QSET.
QSET has been a pioneer in UI/UX with ten years of experience and has helped companies across different parts of the world with their UI/UX requirements.
Under the leadership of Bhushan Kamble, Co-founder, and CEO, QSET is one of the most respected companies globally, with clients spread across different countries and touching various industries such as mobile applications and corporate websites, altogether being one of the leading companies for UI/UX design portfolios.
In an interview with CIOLook India, Bhushan shares the professional tenure of QSET, highlighting the USPs core values, with his opinions on the future of the company in the UI/UX niche.
Bhushan, please brief our audience about QSET, its USPs, and how it is currently positioned as a leading player in the UI UX space.
QSET is India’s leading UI/UX design and digital marketing provider. Our unique mix of talent, technology, and tools has propelled QSET among the elite in our industry.
QSET’s commitment to customer service sets it apart from its competitors. Our portfolio has some of the best companies from India, the US, and Europe. We have become India’s most innovative and honest IT specialist for all industries, where QSET is working with over 3000+ clients spread across different parts of the world.
Our company is one of the leading UI/UX design and software development service providers and has been recognized in this line by the prestigious `Inc. 5000` list of Fastest Growing Companies in America, `India’s Most Innovative Companies for two consecutive years and globally.
What is the current industry scenario, and what is the impact of the recent advancements in the UI UX industry?
India today is growing with many opportunities compared to other countries in the world. This growth has resulted in many new companies and start-ups.
However, due to a lack of technical skills, many big firms are outsourcing their services to India, and hence there is a direct impact on the market for UI/UX Design services.
Significant players like IBM, Microsoft, Oracle, etc., are pushing for the development of applications and solutions that run on the cloud owing to its flexibility and ease of use by large corporations across different parts of the world.
What other products/solutions does QSET offer, and how are these impacting the UI UX Space?
QSET has been a pioneer in the UI/UX space. We have over ten years of experience in this line and have helped companies across different parts of the world with their UI/UX requirements.
Today, QSET is one of the most respected companies globally, with clients spread across different countries and touching different industries such as mobile applications, corporate websites, etc. We are also one of the leading companies for UI/UX design portfolios.
Our product selection process consists of brainstorming sessions where we get inputs from multiple stakeholders and ensure that they are implemented in our products. In addition, we ensure that the products are affordable and have a wide range of benefits.
Being an experienced leader, share your opinion on the impact of adopting modern technologies such as AI on the UI UX niche and what more could be expected in the future?
The adoption of modern technologies such as AI has significantly impacted the UI/UX space. This has enabled companies to provide customized designs for their customers according to their requirements.
Each product requires a different set of designs and the only way to ensure that is by incorporating AI in designing. Currently, not many companies are using AI as part of the design process.
We will soon introduce the latest and most advanced technologies in our services, including AI, making it more customized according to customers’ requirements.
Artificial Intelligence is being used in every field, be it healthcare, education, entertainment, or any other industry. This technology will make the user interface better than ever before and would make them more efficient than ever before for sure. In my opinion, the best role of AI is to make the product user experience better than before.
I think that every product needs a clear objective as they all have a different purpose. If we get an idea of what we have to achieve from the design process and then guide AI towards this purpose, it would be more efficient for the company. We are introducing new tools for product designing such as Diagrammatic Design and Cognitive Computing thinking engine, which helps make better products for our customers.
Considering the current pandemic, what initial challenges did you face, and how did you drive QSET to sustain operations while ensuring the safety of your employees at the same time?
Pandemic has been the major concern for all companies in all parts of the world. The various steps we have taken and actions we have taken to ensure our employees’ safety at work are some of the most important steps we have taken for maintaining operations.
Apart from the pandemic, Challenges for us include ensuring that our customer satisfaction is 100%. We do not want to miss out on any client, and therefore, we ensure fully meeting their expectations. Our best challenge is maintaining our culture of customer satisfaction always to provide the best quality of work and timely delivery.
What would be your advice to budding entrepreneurs who aspire to venture into the UI UX space?
I would say that you need to know what you are doing. As per me, a customer is not willing to work with companies that provide incomplete work. If we keep this in mind, then there is no problem for us to offer them complete solutions and customer satisfaction.
How do you envision scaling QSET’s operations and offerings in 2022 and beyond?
I always counsel my team to have at least five out of seven tools required for the company to grow. Am I successful in this? The answer would be – yes if we go back and check our numbers in 2009. Today we are among the top three UI/UX design companies in this domain.
The reason for this is not just the quality of our work but also the fact that we cover everything from concept to completion of a project which ensures complete satisfaction with results by our clients.
However, Scaling is a challenge for all companies, significantly when technology regularly changes. We want to ensure that we can provide our clients with what they want and stay ahead of the curve. We are working on various projects and research in this domain which will help us scale up our operations significantly in the coming years.
Bhushan Kamble, Co-founder, and CEO, QSET, has over ten years of professional experience in Web/App Design, software development and has assisted clients from different parts of the world. He believes that it is essential for an entrepreneur to develop a team that can deliver quality work without fail.
Bhushan Kamble started his career as a Full Stack Developer for a few years before he ventured into UI/UX design. He was already established in this domain, which enabled him to get many projects within a short period.
Later on, he found no company providing complete packages in this niche area. Hence, at the age of 21, he started QSET in 2013. QSET is India’s leading UI/UX design and digital marketing provider.