“As the custodian of several renowned global brands in India, Reliance is well-equipped to further expand Elephant House’s established consumer brand, which has been built over 150 years,” stated Ketan Mody, COO of Reliance Consumer Products Limited.
Reliance Retail Ventures Limited (RRVL)’s FMCG division, Reliance Consumer Products Limited (RCPL), announced on Wednesday that it has teamed up with Elephant House, a company based in Sri Lanka, to produce, market, distribute, and sell beverages under the Elephant House brand throughout India.
The affiliation aligns with RCPL’s other partnerships and acquisitions, which have facilitated the expansion of its beverage portfolio, which currently includes brands including Raskik, Sosyo, and Campa.
The largest listed corporation in Sri Lanka, John Keells Holdings PLC, owns Elephant House through its subsidiary, Ceylon Cold Stores PLC. It produces and markets a variety of drinks under the Elephant House brand, such as Necto, Cream Soda, EGB (Ginger Beer), Orange Barley, and Lemonade.
“Elephant House is an iconic brand with a deep-rooted heritage, enjoying strong market credibility,” stated Ketan Mody, COO of Reliance Consumer Products Limited. Through this relationship, we will be able to give our Indian consumers a great choice and value proposition through high-quality products, in addition to adding its beloved beverages to our expanding FMCG range. Reliance, which has been in charge of a number of well-known international brands in India for more than 150 years, is well-suited to grow Elephant House’s well-established consumer brand.
The John Keells Group Chairperson, Krishan Balendra, declared, “We are pleased to announce the Elephant House brand’s entry into the Indian market.
Our collaboration with Reliance Consumer Products Limited is a major step forward for our heritage brand and demonstrates our dedication to reaching out to new customer groups with our premium products. We are excited about the chance this collaboration presents to offer inventive and refreshing beverage options to satisfy the wide range of Indian consumers’ tastes.
Furthermore, RCPL is expanding its multi-channel operations quickly in order to reach a wider range of consumers in various areas. The company currently has a diverse FMCG portfolio that includes well-known beverage brands, a wide variety of candies like Lotus Chocolates, Toffeeman, and snacks like Alan’s Bugles and Masti Oye in addition to Maliban, the top biscuit brand in Sri Lanka, as well as everyday convenience items and staples under the Independence brand. It sells goods for the home and body, including dishwashing solutions, laundry detergent, soaps, and toilet cleansers.
