Reliance Industries has introduced a new line of home and personal care products, including bath and washing soaps, toilet and floor cleaners, and laundry detergents.
While the corporation did not reveal the pricing points at which the products will be released, sources indicated that they will be far cheaper than the existing products.
This is a pan-India launch that its subsidiary Reliance Consumer Products will carry out over the next few months through omnichannel distribution channels across the country.
Developing FMCG brands takes time, and it takes a long time to build brand recall and change client loyalty. To expand the business and acquire brands and goods that already have a foothold in the market, Mukesh Ambani’s organization has opted for the ‘buying’ strategy rather than the ‘building’ plan.
Isha Ambani, director of Reliance Retail Ventures, announced the company’s foray into the FMCG market last August. The company announced the debut of the packaged goods brand ‘Independence’ in Gujarat in December, offering a variety of commodities, meals, and vital items.
In the next months, the business intends to aggressively scale up these launches through omni-channel distribution across India, according to a statement from RRVL.
Some of these brands are already available in Reliance’s modern trade stores. These are new to its portfolio and will be gradually scaled up to reach general trade outlets via modest and low-cost stock keeping units.
The acquisition contributes to RRVL’s expansion of its FMCG portfolio, which currently includes legacy brands from Sosyo Hajoori, a confectionary range from Lotus Chocolates, Sri Lanka’s biscuit brand Maliban, and daily needs under its own brands such as Independence and Good Life, among others.