Sujata Verma: Fostering You with the Argus Embedded Systems’ Competitive Advantage

Sujata Verma
Argus Embedded Systems Pvt Ltd

Technological advancements and increasing demand for innovative and connected devices has fueled the global growth of electronics. The demand for products that are smaller, faster, and more energy-efficient is becoming the norm and is also driving innovation in the electronics industry.

The Indian government has launched various initiatives including Electronics Manufacturing Clusters (EMC) scheme, the Modified Special Incentive Package Scheme (M-SIPS), and the Production Linked Incentive (PLI) schemes to promote electronics manufacturing in the country and has set targets to increase the share of electronics manufacturing in the GDP. As per the National Policy on Electronics 2019 (NPE 2019), the government aims to increase the production of electronic products in India to USD 400 billion by 2025 and a target of achieving a turnover of USD 1 trillion by 2025 for the entire electronics system design and manufacturing (ESDM) sector, including electronic components, devices, and equipment.

As a businessperson developing electronic product is considered as a risky preposition with lots of factors to be taken care in the product development and if you must consider various technologies and various domain it becomes a daunting task. However, if you are reading this, then you are very fortunate. As I, Sujata VermaCTO, would like to introduce you to Argus Embedded Systems Pvt Limited–a product design and development company established in 2011. We are a leading electronics manufacturing services company specializing in quick turnaround of NPI, Prototypes low-medium scale system Level production and covers all aspects of product design and manufacturing including the compliance requirements.

We Imagine

It offers a comprehensive range of services from ideation to implementation to production. The company’s strength lies in its technical expertise, which allows it to understand and address the complexity of each project. It enables Argus Systems to guide its clients towards successfully implementing their products. We are India’s one of the leading companies with a complete design team and EMS facility for the customer.

Argus Systems is a research and development-focused organization that believes in achieving technically feasible goals. The company values customer involvement at every phase of the product design process and ensures that clients understand all aspects of the process. Its transparent approach to product design and development sets Argus Systems apart from its competitors. The company builds trust and fosters strong relationships with clients by providing clients with clear and detailed information about each stage of the process. Overall, Argus Systems’ commitment to research and development, customer involvement, and product design and development transparency are key factors that make it stand out in the highly competitive industry.

As an organization, we strengthen our overall enterprise and individual business through our integrated operating company philosophy embodied in Argus Systems.

We Innovate

Our Vision is to be the most admired company in our markets. For our Customers, we want them to do more business with Argus. For our Employees, we want them to be a proud members of Argus. And for our Suppliers, we want to be their most valued customers.

Argus’s Mission is to be our customers ‘Trusted and Valued supplier by providing distinctive and highly valued engineering products and manufacturing Solutions. In our commitment, we care about how we get results and are committed to the highest principles represented in the Code of Ethics and the philosophy of excellence through people and processes.

I, Sujata, am a seasoned professional with over 22 years of experience in product and semiconductor companies such as ITI Ltd, Analog Devices, Proxim Wireless, and Redpine Signals. I hold a degree in Electronic Engineering and deeply understand the industry. Driven by the latest technological advancements and growth opportunities, I joined Argus Systems to oversee New Product Introduction (NPI) and contribute my expertise to the company’s success.

We Transform

Argus Systems was established out of necessity, with our Founder and CEOMr Dhiraj Kumar, recognizing a gap in the market for electronics expertise. Originally established as a design house, the company quickly expanded into electronic manufacturing to ensure that all developed designs were fully tested and verified.

What sets Argus Systems apart from its competitors is its complete in-house hardware design, software design, mechanical design, cable assembly and VLSI design teams, as well as facilities to take projects from prototype to production and includes functional, systems and compliance testing of end products.

This comprehensive range of services makes Argus Systems a unique player in the industry.

We Tech-Knowl-Edge

Being an experienced leader, let me share my opinion on how adopting modern technologies like AI and ML impacts the Product Design and Development solution space and how we at Argus are adapting to the change. With the increasing demand for real-time data analysis and decision-making, AI and ML applications are now deployed on edge devices such as smart homes/buildings and autonomous vehicles. Hardware product design for such applications must consider scalability, cost, reliability, and performance and implement Design for Manufacturability (DFM) and Design for Assembly (DFA) techniques. Additionally, selecting hardware components is critical to avoid memory issues since AI and ML are resource-intensive applications. Overall, it is essential to ensure that the hardware architecture of edge devices is designed to handle the requirements of AI/ML applications effectively.

We Design

Considering the current industry scenario, there are several challenges we, as a technology-driven company, face and overcome. As you might already be aware, India’s electronics and semiconductor industry is experiencing significant growth, with the implementation of PLI schemes and a projected CAGR of 24.56% by 2028. Argus Systems is investing in resources and machinery to meet technological challenges and take advantage of growth opportunities in the market. It presents a positive development for the country’s economy, and companies need to continue to innovate to meet customers’ evolving needs.

We Deliver

In my advice to budding entrepreneurs aspiring to venture into the Product Design and Development solution space, our team thrives on complex projects and is passionate about technology in the core electronics area. Passion is an essential ingredient for success in any field, and it is a mandatory requirement in the technology field. We have a feasibility analysis phase to ensure that the project is manageable, and similar checks should be implemented so that the issues should not get to the last stage but be identified in the initial stages of the projects.

Let Us Engineer 

Let me share our vision for future scaling Argus’s operations and offerings. We supply products that go to the oil and gas, medical, automotive, and industrial domains. We work with multiple Indian, USA, Australian, and Middle Eastern customers for product design and electronic manufacturing services.

Argus systems provide services from conceptualization to production. It enables the company to control the quality of the product throughout the entire product development process, ensuring that it meets the customer’s expectations and requirements.

A Smart Future Together

Argus Systems’ follows a human-centred approach and focuses on investing equally in customers, suppliers, and employees. It fosters a positive and collaborative environment, and we aim for long-term success and sustainable growth in the electronics and semiconductor industry. The company values the journey over the destination. We are ready for our participation in journey of India from global traders to global Maker of all type of electronic products.