Instagram said today that users would be able to pin up to three posts to the top of their profile grid, including images and Reels. According to the corporation, the new feature would provide creators more freedom to express themselves on their accounts.
Instagram confirmed to TechCrunch in April that it was testing the functionality and that it would be available soon. Starting today, all users will be able to pin their posts internationally.
You can pin a post by going to a specific photo or Reel and selecting “Pin to your profile” from the three dots in the top right corner. The post will appear at the top of your profile grid once you’ve done so.
“We’re exploring more ways to offer you control over that experience,” Instagram CEO Adam Mosseri said in a video about the new feature broadcast to his social media platforms. Users who wish to highlight their favorite posts that may have been buried further down in their photo grid will appreciate the ability to pin a specific post to their profile.