Bare Body Essentials: An Attitude to be Adorned

Bare Body Essentials
Bare Body Essentials

Resonating with the needs of modern individuals by providing products that care for every concern of your body so that your confidence can consistently shine, Bare Body Essentials is a skincare brand that believes you deserve love & care in every way possible.

Founded by Zeal Shah, Bare Body Essentials is already making strides in the skincare niche with its unique approach. Zeal is an experienced owner with a demonstrated history of working in the pharmaceutical industry. She is exceptionally skilled in Pharmaceutics, GMP, Strategic Planning, Marketing Strategy, and Regulatory Submissions.

Zeal has always wanted to create a brand that looks beyond caring for the face. With this vision, she brought to life Bare Body Essentials, which aims to provide care for every concern of the human body with its unique product line. She is building a clean and conscious brand to address the common but genuine problems women face and offers simple and natural solutions.

The Sowing Seeds

After completing her bachelor’s in pharmacy from LJ Institute of Pharmacy, Zeal went to the University of Bath, UK, to pursue MBA. Later she joined her family business of manufacturing and marketing ayurvedic medicines at Unjha Pharmacy, where she headed the research and manufacturing departments.

With her education in pharmacy and experience in ayurveda, Zeal was involved with launching several herbal solutions. These changing lifestyles also demand a change in the solutions offered.

Zeal says, “With Bare Body Essentials, we are trying to educate people about the importance of self and self-care can be easy and faster both at the same time. With the lifestyle people have these days, it’s tough for people to balance and take care of themselves. This is where we provide products that care for everyone and all their concerns effortlessly.”

The Caring Solutions

Bare Body Essentials’ products are formulated & approved by a team of researchers and dermatologists to give customers the best and most effective skincare made from naturally sourced ingredients.

The company is a concerned based & targeted skincare brand that aspires to cover many areas. Zeal asserts, “We are here to educate our customers that all these unlooked areas need love and care too.”

Bare Body Essential has also been recognized in the All-India Business and Community Award for Business Excellence as:

  • Top 100 D2C brands by Green Honchos.
  • Fastest Growing D2C Brand by Franchise India.

Conquering Challenges

In today’s extremely competitive skincare market, it can be challenging for brands to stand out. With new products and formulations being released constantly, it can be difficult for consumers to know which ones to trust – and even more challenging for brands to build customer loyalty. One of the biggest challenges skincare brands face is the sheer amount of competition. There are so many options available regarding products and price points that it can be hard to differentiate yourself. In addition, customers are becoming savvier about ingredients and efficacy, so it’s essential to be able to back up any claims you make about your products.

Another challenge is the fact that skincare is a very personal category. What works for one person may not work for another, so finding a “size fits all” solution can be difficult. In addition, people’s skin changes over time, so what may have worked in their twenties may not work in their thirties or beyond. Brands must constantly innovate and stay ahead of the curve to keep their customers returning.

Zeal’s dedication to her work and commitment to always providing the best possible service is appreciated by numerous clients, along with her honesty, integrity, and willingness to put their needs first, working hard to maintain these qualities. Zeal expresses, “I know they are a big part of what makes me successful. By always exhibiting these qualities, I continue to earn the trust and respect of my clients.”

Implementing to Excel

Zeal states that Machine Learning and Artificial Intelligence are rapidly becoming an essential part of an enterprise. These technologies are instrumental in using the data effectively to solve complex problems and make effective decisions to scale operations efficiently and quickly. She says, “We implement as much technology as possible across various functions in the company to increase the speed, accuracy, transparency, and effectiveness across the departments.”

Bequeathing Guidance

Zeal has learned a few things the hard way, which has kept her going and will surely help aspiring entrepreneurs.

  • Do your research, make sure you know the industry inside and out and have a solid business plan.
  • Feel free to ask for help. There’s no shame in asking for advice from experienced entrepreneurs or professionals.
  • Stay positive. It can be challenging when things don’t go your way, but you must stay positive and keep pushing forward.

Aiming Ahead

Bare Body Essentials plans to expand online and offline to meet the competition in the market by creating more brand awareness and catering better.

Zeal asserts, “We are in talks to get on board with various marketplaces, and for offline, we are expanding our presence by opening new stores in different parts of the country.”

“The stores are designed to provide an immersive experience for the customers, and the focus is on providing them with the right information about the products so they can make the best choices for their skin,” Zeal concludes.