Chandni Agrawal: Reinventing Kids’ Fashion Arena with Little Tags

chandni agrawal
Chandni Agrawal | CMD

When you first hold your bundle of joy in your hands, you automatically make a vow in your heart to provide everything of the most premium and supreme quality to the shining stars of your eyes. From then on, you do everything you can to keep your promise, and whenever the growing baby requires anything, you make certain that it is of branded quality, meets international standards, and is completely safe, hygienic, and comfortable for the baby and, later, the rapidly growing child, who is turning into a lovely kid.

And if you’re a mother like Chandni Agrawal, what will you do if you can’t find the premium clothing collection and designer kids’ wear you’re looking for your babies, children, and kids.

Chandni not only invented Little Tags and Little Tags Luxury––two globally renowned brands––both are unique ecommerce platform for kids, but also being a CMD, bagged awards like –

  • Business Iconic (2022),
  • Corporate Review (2022),
  • Femina (2021),
  • Fortune 500 India (2021),
  • SheThePeople-Digital Woman Award (2021),
  • The Business Connect India (2020),
  • Forbes India (2020),
  • The Economic Times (2019), and several others.

The Finest Range for Fashionistas

Little Tags was launched in 2017 and has been a unique eCommerce platform for kids’ clothing, bringing branded, high-quality kids wear and clothing under a single roof. “Little Tags lets you shop a wide range of premium products for kids without any hassle. We are an E-Commerce multi-label brand that deals in the finest range of kidswear, footwear, kid’s essentials, toys, accessories, and much more,” shares Chandni.

Little Tags is the host of popular brands such as Rohit Bal, Payal Singhal, Samant Chauhan, Pallavi Mohan, Shivan and Narresh, Sahil Aneja, Siddharth Tytler, Krishna Mehta, Preeti S Kapoor, and many more on its website––––with over 300+ designer brands under its umbrella, Little Tags brings the best and latest trends conceptualized by the reputed designer labels in India like Rohit Bal, Raghavendra Rathore, Samant Chauhan, Payal Singhal, Pooja Wang, Nishka Lulla, and many other.

From creating Little Tags which excels in traditional wear for children to Little Tags Luxury which is the home of 30+ luxury brands. The exquisiteness of the kid’s collection for apparel and accessories at the Little Tags Luxury can be comprehended by the line of international brands like Self Portrait, Moschino, Balmain, Diesel, Elie Saab, Aigner, Bugatti, Dsquared2, Emilio Pucci, Marc Jacobs, Philipp Plein, Stella McCartney Kids and many other. Consequently, the availability of kid’s wear from international brands adds more to the extensiveness of the premium line of kid’s clothing.

The Passionate Saga of a Dream Luxury Brand

Sharing her inspiration behind venturing into the business arena, she says that she has been passionate about her dreams which channelled her expertise to transform an idea born out of a need into a successful business idea that’s making its mark big in the market today. She adds, “I, being a mother, an entrepreneur, and a dream-maker, started my journey after the birth of my first child. I found my calling only after I became a mother. With a set of new responsibilities added to my life, I took a road that’s less travelled or even imagined by many. Along with taking care of my little one as well as my family, I started this venture with a relentless and rigorous passion. With dreams in my heart and a belief in myself, I put my love for luxury and art into my venture, Little Tags and it’s a name that’s known by parents across the globe for its uniqueness and refined collection for kids today.”

Nevertheless, initially, the ride was riddled with many bumps. She faced several challenges which she surmounted ensuring Little Tags’ success rate reached greater heights. She says that one of the biggest challenges faced was during the commencement of Little Tags and Little Tags Luxury, as there had been a talk among the people that luxury kids wear won’t entice parents to invest in high-end kids’ fashion. “Though, I believe that parents are finding it hard to find premium clothing collections or designer kids wear in India, just like I found it difficult after my child’s birth.

As a surprise, there had been an enormous number of people desiring a reliable store to find a premium line of clothing exclusively for kids. “Today, we are catering to the needs of thousands of customers every day who have been exclusively looking for designer clothes and apparel from international brands.”

With every new addition in the range from an elite brand to a designer label, we are overcoming every challenge that we have been facing during the creation of the website.” It was basically the firm and strong conviction to create an online store with a specific category of kid’s wear that helped to overcome every challenge.

Perfecting the Quality Benchmarks

When asked what leadership skills, values, and qualities she thinks her clients admire most in her and her company, Chandni says that Littletags and Littletags Luxury works with Blue ocean strategy and thus are Pioneer in Luxury Kids Clothing and have a huge variety of Kids Wear and Accessories. No other brand hosts 300 plus National and International Luxury Labels.

“Another major achievement we have is our ‘Six Sigma Quality Standards–No Error in Dispatch and Delivery.”

“We are ahead of time with our ‘Customer Care Services’ and believe in keeping our customers complacent.”

“We are a Fast fashion brand who always serves Extravagant New Styles which sell like hot cakes. Functionality and practicality are major inspirations and we focus on having kids’ friendly silhouettes and fabrics.”

According to her, they have achieved skyrocketing appreciation in the kid’s apparel market which has set a benchmark for their competitors. Today, Little Tags is a go-to name for parents across the world whether they want to shop for casual wear, party wear, vacation supplies, accessories for kids’ everyday essentials, it’s all that you get, and much more.

The Only Branded Indian Kids Couture

She furthers that the main USPs that sets Little Tags apart are the high quality, uniqueness as well as all-under-one-roof availability of all-things-kids. “Our brand believes in delivering the highest quality products to the customers and makes sure the products reach the consumers after appropriate quality checks and safety measures.” Little Tags houses over 300+ brands from around the world which makes it the most sought-after choice for parents to shop for their kids.

Also Stylish, superior, comfortable, and high-quality kids wear has been the forte of our brand.” With blingy and synthetic stuff available in the market, Little Tags filled this gap with an exquisite range of kidswear, footwear, and accessories from across the globe to Indian households!

The idea to bring big brands from around the world, all under one roof made the shopping experience for parents a luxurious, accessible, and satisfying affair. “From adding brands offering unique products to expanding our business with our eight-ten in-house labels, we have tried and achieved a lot in such a short span of time in the industry,” says Chandni.

As an experienced professional, in her advice to the budding aspirants willing to enter the business world, she says, “I believe I’ve been successful in setting an example that there’s no specific age or time to dream and make them come true; there’s no such thing as a perfect business plan but only hard work, passion and a belief in oneself can take you there!”

The Disruptive Risk-Taking Innovator

On envisioning Little Tags’ operations with emerging technologies and automated tools revolutionizing the business world by enabling innovations, Chandni reveals that they as a brand have applied new technologies to expand their platforms during unprecedented times. “There’s never been a dull moment amidst all that I have received from this business. Hence, I consider myself a disruptor, risk-taker, and innovator!”

After COVID we have seen a rise in the popularity of online platforms. Little Tags and Little Tags Luxury kept growing because more and more people started getting acquainted with the brand. Their efforts to promote the brand online bore fruit because there was an immense amount of traffic across both platforms.

She furthers, “We continue to be aggressive with our digital promotions and due to our existing online presence, more people started recognizing the brand and started shopping with the luxury of their homes,” finally concluding, Our business has grown rapidly in the past years and we hope to keep doing more in the future. It’s the hard work of our team that pulled it off with a proper plan and guidelines.”