Chique, an apparel brand based in India, is expanding its international presence by opening an 800-square-foot store in Dubai. The brand already operates more than 40 outlets in 26 cities across India and has plans to open an additional 150-plus stores over the next three years, starting with the UAE.
Siddhanth Gupta, the Founder of Chique, expressed excitement about the brand’s international expansion, with a particular focus on entering the European market after establishing a presence in the UAE. The brand’s success is attributed to its ability to create clothing tailored to the evolving needs of women.
Chique primarily sells its products through its physical stores, website, and collaborations with online platforms such as Myntra, Nykaa Fashion, and Pernia’s Pop-Up Shop. The company operates manufacturing units with a capacity to produce over 100,000 units per month and has an end-to-end supply chain solution that includes product design, raw material sourcing, production management, quality control, logistics, and e-logistics.
The brand’s state-of-the-art infrastructure includes digital printing and computer embroidery machines to maintain global quality standards. With its expansion efforts, Chique aims to bring its fashion offerings to a wider international audience while maintaining a focus on meeting the evolving fashion preferences of women.
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