Interior designers make indoor spaces functional, safe, and beautiful by determining space requirements and selecting essential and decorative items, such as colours, lighting, and materials. They must be able to draw, read, and edit blueprints. They also must be aware of building codes, inspection regulations, and other considerations, such as accessibility standards.

An interior designer has the power to step into a dull space and transform it into something magical and beautiful. If space planning, decorating, fashioning with harmonious colour combinations, and designing are your areas of interest, interior designing can be an excellent career for you.

The interior designers work on the taste of the clients, the scope of the space they have, and most importantly, the budget they are allotted to meet their needs and aspirations. Comprehension of these top-notch aspects is where Shree Jogeshwari Designs excels in the limelight as one of India’s Brilliant Interior Designers.

Under the exemplary expertise of Payal and Nupoor Joshi, Founders, SJD ensures that their clients don’t feel trapped, by giving a commitment on the project cost and project duration at an initial stage itself. This relieves clients from a lot of uncertainties on such complicated projects with different agencies and so many interfacing points amongst them.

The Legacy

Shree Jogeshwari Designs started operations in 2013, eyeing organic growth. Payal, who had worked with some Interior Designers earlier in the same city, realized that there was a lot of room for her to step into the field all on her own. Over the years, business started coming in through contacts, and with some advertising. In 2018, Nupoor, Payal’s husband, quit his corporate life and joined her with some aggressive advertising and ideas, after which SJD is growing exponentially.

An Adept Leadership

Payal, who takes care of the project’s designing and execution aspects, is a Science post-graduate and a Diploma in Interior Designing. More importantly, she has the ability to connect with clients to understand their requirements and priorities and provide workable solutions accordingly. Nupoor is a postgraduate in Commerce; and handles marketing and all commercial aspects of the projects.

With a Spark to do Things Differently

Interior Designing has typically been a service availed by the rich who have wanted to make a mark about their presence in the vicinity of their property. Thus, there was a lot of scope to work for people who were looking for their personal convenience and uses – the “simple living, high thinking” types. Such people were looking at designs which maximise their comforts while making a mark on their guests visiting them. Such people are ok spending sizeable amounts if their priorities are being addressed. This is precisely the segment which has been driving growth at SJD.

Exemplary aspects driving the comfort that Clients have when dealing with SJD:

– SJD takes contracts on a turn-key basis, i.e., a fixed project cost including all material and labour, with Payal and Nupoor being the only points of contact for all aspects of the project. So, no need for Clients to worry about co-coordination, interaction or supervision with any of the different agencies involved.

– A Contract Confirmation document is shared with every Client before the start of work, which details the activities to be undertaken, costs thereof, and the payments plan with activity milestones. Clients thus can keep track of the project’s progress through the project duration.

SJD is a pure Interior Designing firm and hence, they have no reason to push any particular service or product in the entire Project. They are factual representatives of the Client before the team executing the project. Their focus is hard on meeting the client’s requirements and ensuring the best utilization of the available budget. For instance, Carpentry is typically an expensive option, though, the looks and functioning are unmatched. SJD is liberal in proposing alternatives to its clients where looks and functioning do not matter as much so that there can be a reasonable cost-saving.

Considering a specific case recently, SJD was offered a project combining two adjoining 2-BHK flats into a single unit. The Client’s requirements were plain and simple – The look should be seamless and should not seem like two units forcefully combined into one. Work started with demolishing the common wall and joining the two living rooms. Since there was a level difference in the floors of the two flats, the flooring also had to be changed, which also served the purpose of creating a seamless look.

Similarly, a false ceiling was set up to create a continuous look despite a beam running at the common wall. As work progressed, the Client requested furniture in all the four bedrooms had to be re-done as well. At the same time, the second kitchen was already decided to have floor-to-ceiling storage in carpentry to suffice for a complete storeroom and also as a Mandir room.

SJD suggested the Client to design an elegant mandir and shift it to the super huge new Hall and shift all the existing almirahs and cupboards to the storeroom so that it is purely a storeroom. This step resulted in releasing a budget of almost 1.75 lakhs to partly compensate for the additional costs of furnishing bedrooms and also utilizing existing facilities. SJD also suggested panelling to the entrance of the storeroom such that the door cannot be easily made out. Relevant images are attached here.

Overcoming the Adversities

There are some challenges inherent to this field that would be there in every project – Earning the trust of Clients is of absolute importance since that drives the experience. This challenge is all the more pronounced in turn-key projects due to the numerous dimensions involved – trust has to be earned and maintained on the Costing, designing abilities to balance functionality and looks, participation in choice of materials, supervision on the use of materials, supervision on Workmanship, co-ordination between different teams, and finally meeting the timelines.

There are also disruptive challenges of new alternatives coming into the market almost every other day – one needs to know each of these to adopt them into projects where they would best serve the purpose.

Also, there are common challenges of maintaining the team, load balancing between them while working on multiple projects, Employee turnover, Ever increasing costs, timely availability of material which otherwise has a direct impact on the Designer’s margin, and so on.

Evolving Around the Emerging Technologies

Technological advancements have played an essential role in the field of Interior Designing. 3D software has made it easier for designers to communicate their ideas. Depending on the software used, a designer can generate an image very close to how would be the overall look once the project is over. This gives the client an opportunity to digest the design. Clients are more receptive to this since they know that this is not final yet and changes can be made.

Also, technological advancements have created a whole lot of variety in finished goods with mirror finishes, digital prints, quick installation, space-saving hardware like folding and stacking beds, multi-purpose furniture like sofa-cum-beds, single-cum-double beds, sitting-cum-storages, etc.

Indulging Pearls of Wisdom

For aspirants, SJD advises having close touch with markets for different materials available in the market and their costs till being functional. Also, a close view should be kept on addressing the clients’ requirements. While proposing designing solutions, functional aspects like low/zero maintenance should be considered, including micro-level factors like there should not be a need for cleaning/dusting frequently.