While digital brand building was once optional, it’s now non-negotiable for success. Today’s consumers live online, discovering and evaluating brands through digital touchpoints. It is where digital architects like BM Consulting’s Web Development Head, Dr Ojaswita Chaturvedi are guiding not only their companies but also their clients’ brands through the contemporary maze of the ever-advancing technological realm.

According to Dr Ojaswita, building a strong digital presence isn’t just about survival; it’s about thriving:

*Direct, two-way communication: Engaging directly with your audience, building stronger relationships and gathering valuable feedback.

*Global reach: Tapping into a vast potential customer base unconstrained by geography.

*24/7 accessibility: Ensuring your brand is always open, allowing customers to discover, research, and interact at their convenience.

*Measurable results: Track and analyze data to assess your brand’s performance and refine your strategies for maximum impact.

*Personalization: Delivering tailored experiences that resonate with individual customer preferences and needs.

Beyond the Surface: Multifaceted Endeavour

However, simply having a digital presence isn’t enough. Crafting a future-proof brand demands a multifaceted approach:

*Deep customer understanding: Going beyond demographics to uncover psychographics, motivations, and aspirations is essential.

*Omnichannel excellence: Creating a seamless experience across websites, social media, apps, and any other platforms your audience uses is important.

*Content that connects: Crafting compelling, authentic stories that engage your audience and build emotional connections is also necessary.

*Embracing innovation: Leveraging emerging technologies like AI, AR, and VR to offer unique and interactive experiences.

*Data-driven decisions: Further monitoring key metrics to continuously measure performance and optimize your strategies.

Dr Ojaswita says that digital brand building and marketing is a dynamic and continuous journey, not a destination. “This is where we come to your aid. By understanding the necessity of a strong digital presence and investing in a multifaceted approach, we craft a brand that resonates with your audience, adapts to change, and thrives in the dynamic digital landscape,” she added while speaking in an exclusive discussion with CIOLook India, the highlights of which are given ahead.

As a trailblazer in the brand development industry, could you take us back to the beginning of your journey? What motivated you to step into this dynamic field?

After my marriage, my husband and I began working on the solid conception of BM Consulting. The journey began with the most sought-after IT service – digital marketing. Even though we were roughly working on development projects, it did not hold much importance until COVID-19. During that time, all entrepreneurs were looking out for survival methodologies. To grow, we boosted the less touched department – branding and web development. We navigated quite successfully through the remote working periods and grew significantly well.

BM Consulting has emerged as one of India’s most innovative brand development companies. Could you share the guiding philosophy that has propelled your organization’s success?

Innovation and always thriving to go just an extra small bit in every project. It is difficult to balance finances, timelines, client mentalities, teamwork management and many other aspects that come together in a completely aesthetic field such as branding. So, we make sure to step a little more every time. Very small steps might take time, but ensure you don’t topple in the journey.

The brand development landscape is continually evolving. How do you ensure your company remains adaptable and ahead of industry trends, providing innovative solutions to your clients?

The IT industry, in general, requires you to be on your knowledge toes at all times. We have always been equipped with updates, new happenings, and out-of-the-box ideas. Knowledge base increase is just a field that cannot be underestimated. Again, we follow the same approach – just small steps. But always remember to pick your foot and move ahead.

The essence of brand development lies in seamless operations and enhancing the business ecosystem and industrial efficiency. How does your company strike a balance between operational proficiency and client expectations?

As I mentioned before, a huge balance needs to be hit in an aesthetic field like branding. Aligning the team to the client’s thought process is very important. For the initial stage, we must completely let go of our opinions and listen carefully. In the next stage, we give input to the client. From olden times, one constant that helps every business is efficient communication – within the team and with the client. Transparency is of utmost importance here as well. Sometimes, you end up sacrificing projects in this process, but trust me – it’s all worth it. There is no point in moving ahead with hazy goals. Put that effort into a project where communication is better.

In the realm of brand development, technology plays a pivotal role in enhancing efficiency. How does your company leverage technology to optimize its services and stay ahead in a digital age?

Branding in today’s era is absolutely not possible without technology! From software tools to huge platforms, you have to spread out through a wide wavelength in technology to be successful. Brand building doesn’t end with you just having a brand book in hand – there is a lot more to it. And we take it a step further – brand growth. Our great team works on numerous technologies like Illustrator, Figma and the like to initiate the existence of a brand. Then, our partnerships with ecommerce giants such as Shopify and Wix push the brand to build its own identity. Further, our partnerships with Google, Facebook, Amazon and Flipkart accelerate growth for the brands. There is a lot more – many segments, layers and details.

The workforce is the cornerstone of any successful organization. How does BM Consulting foster a culture of growth, skill development, and empowerment among its employees?

Workforce and workplaces have much pressure from the client’s end. However, easy the client is, there is always a stress concept from that end. So, it is important to keep it light within the team without compromising the high-performance index. Allow the team to propose improvements, even to clients. Let them feel that their opinion is valued and important. That way, they encourage themselves to be better at the front end. Training, certifications and the like never go futile.

As a leader in India’s brand development sector, your company has likely faced its share of challenges. Could you share an instance where your team’s resilience and ingenuity triumphed over adversity?

No team grows without passing through difficulties. We have had many instances where we have faced challenges with timelines, functionality, expectations, errors from other team members, delays from clients, no input from clients, and many more. Each time, there has been a different approach and a new perspective to the problem. It’s like mathematics; every problem has its own unique solution.

Looking to the future, what is your vision for BM Consulting? How do you aspire to continue making a significant impact on India’s brand development landscape?

To create a smooth bridge between brand inception and establishment – that is the main vision, but never overlooking team growth. Keeping the team as important as clients – is the supporting vision for this.