Bata and Adidas are in Talks to Work Together on the Indian Market


Reports from insider sources have surfaced, suggesting a potential collaboration within the Indian footwear industry. Bata India and Adidas India are reportedly engaged in strategic discussions aimed at tapping into Bata’s expansive retail network to boost Adidas’s market presence in India. Bata India boasts an impressive retail reach with approximately 2,100 stores across 700 cities in the country. This significant retail footprint has captured Adidas India’s attention, and the collaboration aims to leverage Bata’s retail strength for mutual benefit.

The talks between Bata India and Adidas India are said to be progressing toward their final stages, with both parties working out the specifics of the potential partnership. An official announcement regarding the outcome of these discussions is expected to be made in the near future.

In response to the news, Bata issued a statement confirming its history of successful strategic tie-ups with various brands, highlighting its ongoing efforts to explore opportunities for alliances, collaborations, and tie-ups in the Indian market. The company assured that it would provide appropriate disclosures as needed.

Adidas India’s perspective on this potential collaboration has yet to be revealed. However, it is evident that Adidas sees value in leveraging Bata’s robust retail network to enhance its market presence within India.

Commenting on Bata’s outlook, Kaustubh Pawaskar, Deputy Vice President at Sharekhan by BNP Paribas, noted the company’s long-term strategic direction and potential for sustained earnings growth and margin expansion. While short-term revenue growth may be subdued, the company is viewed as having potential for growth. As a result, Pawaskar maintained a “hold” rating on Bata.

Overall, if the collaboration between Bata India and Adidas India comes to fruition, it could signify a strategic move by Adidas to tap into Bata’s extensive retail infrastructure to strengthen its position in the competitive Indian footwear market.

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