When enterprises go digital, their online entity is more vulnerable to numerous threats posed by cybercriminals in the cyberworld than their physical company is. Thus, enterprises need to plan to safeguard their digital business entity from internal and external security threats before even thinking about going digital. And they must think beyond approaching anybody with digital experience and look more than all who claim to be tech experts.
According to BFC Softtech–the IT arm of Group BFC–company’s CEO, Sunil Gupta, tech developers are programmers who excel at coding. However, understanding business, including all its aspects, is an entirely different cup of tea. To provide suitable solutions to businesses, especially in the enterprise security niche, their processes and funnels must be diagnosed thoroughly so that the core algorithm of the developed automation tool can be tweaked. Consequently, the tool’s governing logic can work around any blind spots or bottlenecks.
Long story short, Team BFC Softtech is home to certain individuals who are incredibly skilled at studying and understanding business models and funnels. Sunil informs, “They are the initial point of contact for most of our clients. Simply put, they hold elaborate discussions with our clients, understand their business model in detail, and convey the consequent needs to the team deployed for developing the said tool.” This, in turn, fetches the results desired by the client.
Sunil spoke in an interview with CIOLOOK INDIA, where he said that the parent firm of the Group is BFC Capital, a wealth management company that has been active in the investment advisory and wealth management space for the last eighteen years. Group BFC is also home to BFC Publications, a leading self-publishing house based in Lucknow.
The highlights of that exclusive discussion are given ahead.
Please brief our audience about BFC Softtech, its USPs, and how you are currently positioned as one of the most trustworthy enterprise security solution providers.
BFC Softtech is a technology company originally established as a part of Group BFC to provide tech solutions to in-house companies. Today, BFC Softtech is a promising star in the IT space, with a considerable repertoire of offerings for businesses and entities seeking automation and enterprise security tools and solutions.
BFC Softtech has brought together a group of young and dynamic professionals, all experts in their respective fields, from Web Developers to Web Designers, Android and IOS Developers, Graphic Designers and Digital Marketers, among others. The sole purpose of doing this is to build a platform that offers 360-degree web-based business solutions to those looking to ‘go digital.
The company has since grown and now offers a range of services, including automation, computing, and complete enterprise security solutions to external clients. Over the last two years, BFC Softtech has developed a strong reputation for its technical expertise and is presently recognized as an emerging player in the Indian technological space. The company provides tech solutions to businesses and enterprises seeking to automate, streamline, and safeguard their operations in the digital realm.
Shortly after establishing ourselves as a rising player in the IT industry, we expanded our services to include social media and digital marketing for companies and individuals. In addition to providing automation, computing, and enterprise security solutions, we actively sought opportunities to offer our expertise in social media and digital marketing.
What professional qualities and values do you think your clients admire in you the most?
One of BFC Softtech’s key projects has been working with Orgeen, a startup cultivating organic and hydroponic farm produce. We helped Orgeen by developing its app and website, facilitating online acceptance of orders and doorstep delivery to customers in and around Lucknow. Our technology allows Orgeen patrons to track their orders in real time and make online payments. Thus, our innovation, customized solutions, and our customer-centric services are greatly praised by our clients.
Being an experienced leader, share your opinion on how adopting modern technologies like AI and ML impacts enterprise security solution space and how your company is adapting to the change.
In our wide offerings, we are also responsible for designing and maintaining Group BFC’s flagship Wealth Management System. Our superior AI analyses investor profiles based on the feedback submitted by the user and recommends schemes compatible with their priorities. This, in turn, helps investors make informed financial decisions.
Also, we have created and maintained the ERP platform, which Group BFC uses for real-time monitoring of its workforce, and to ensure seamless information flow between verticals and payroll accuracy.
We have also developed Prodigy Pro, a fintech app that facilitates online mutual fund investments. The app comes equipped with multiple encryptions to ensure the security of investor data, providing them with a safe and convenient way to invest in mutual funds.
Considering the current industry scenario, what challenges do you face, and how do you drive your firm to overcome them?
When we were presented with the opportunity we had been waiting for and were entrusted with the promotion of the Koshala Literature Festival, a three-day literary event scheduled to take place in Lucknow in early November 2022, we faced our real challenge.
With stalwarts like Arif Mohd Khan, Ashwin Sanghi, Anand Neelakantan, Devdutt Pattanaik, Farhat Ehsas, Malini Awasthi, Manish Tewari, Muzaffar Ali, Hindol Sengupta, Shobhaa De, Tigmanshu Dhulia, Vikram Sampath, Yatindra Mishra and a host of others scheduled to share the stage, KLF-Awadh was poised to bring together a rich ensemble of writers, filmmakers, musicians, and poets. Consequently, we faced the challenge of devising and implementing a foolproof marketing strategy. And that’s precisely what we did.
The outreach we planned was highly successful, penetrating all social media platforms, including YouTube, Facebook, Twitter, and Instagram, regardless of the algorithm they use to rank content.
How do you envision future scaling your brand’s operations and offerings?
As we look to the future, we have a clear vision— to continue providing innovative and effective IT solutions to businesses, helping them streamline their operations. With our impressive track record and forward-thinking approach, we will grow into a leading player in the Indian IT space. Whether developing cutting-edge solutions, providing social media and digital marketing expertise, or designing and maintaining digital platforms, we are poised to continue making a difference.
