Combining expertise in technology and digital marketing, specific domain experience, and passion for excellence to deliver enterprise-grade solutions to all its clients, a company named Grandiose Digital Media was incepted in the year 2019. GDM is a PR platform that assists people and businesses to grow their reach and build contacts. The company mainly focuses on storytelling which then helps the customers to engage on whichever platform suits best for their needs. This means that the company breaks through the traditional service lines to integrate with the social, digital, content, publishing, advertising, PR, corporate reputation, and public affairs into the required solutions.
A curious mind behind the inception of the company is its Founder and CEO, Mohammed Huzaifa. He focuses on complying with the clients’ needs to help them achieve their goals and objectives. Alongside this, he makes sure that the employees give priority to the clients and their needs. Utilizing his experiences and expertise, he understands that customers are always keen on looking for various options and only settle for the best. Acknowledging the fact, he says, “The customer will have already visited many advertising and PR firms before coming to Grandiose Digital Media and hence the employees are trained to make sure that they are persuasive to the client.”
“We Believe Everyone can succeed in doing their business online, and we’re building the technology to make it happen”
The people working in GDM ensures that the clients are convinced accordingly. Also, the services agreed to the clients should satisfy all their needs. According to him, the most important challenge to the company and other digital marketing firms is the development of this business worldwide. Let us find out how he is doing things differently through the below given rapid fire round:
What are the prominent services that your company offers, that make you stand out from the competition?
Mohammed: Grandiose Digital Media offers a wide range of services which are assisting in driving the clients’ business towards success. The elite firm leverages highclass tools to provide innovation and creativity. Likewise, it also offers world-class marketing services and deploys such mechanisms to enhance the productivity of its customers’ business. These wide-ranging bouquets of services include PR for the influencers, Branded Content, Communications Planning, Content Creation, Content Marketing, Corporate Communications, Digital Marketing, and Marketing Services. Along with this, it also excels in providing Organic Social Media, Public Affairs, Public Relations, Strategy and Consulting, and Mobile App Development.
Taking into consideration, the current pandemic, and its impact on global economies, how are you driving your organization to enhance operations and ensuring safety of your employees at the same time?
Mohammed: Being in the persuasion business, Grandiose Digital Media has faced several challenging situations and it has overcome them to be placed as one of the leading marketing firms. Since the pandemic, the global market witnessed a slowdown in several businesses, the adverse effect was also seen in the PR and media industry. COVID19 has shifted the marketing business from an offline mode to an online mode along with the communication. Due to the pandemic, the product launches and other promotional or media events where PR teams play an important role are also impacted.
Consequently, as the clients have put their PR relations on hold, the company was facing a stagnant situation and the experts were uncertain whether the situation will get back to normal. However, Grandiose Digital Media has overcome all these obstacles by shifting its services to a virtual platform. As the number of influencers is rising GDM helps these influencers in achieving what they desire by proving the presence of these influencers online. The company’s approach towards the business before the pandemic and after the pandemic has altered. One such change was in its hiring approach, where it gave preference to freelancers who can work from home at the ease of their comfort.
What would be your advice to the emerging entrepreneurs aspiring to enter the consulting services sector?
Mohammed: Predicting these difficult times can be a little tricky. However, observing the current development happening globally, the world is surely adapting to these changes rapidly. The reaction and action of audiences have changed. So, the strategy for the future has been altered according to the market needs and audiences’ tastes. So, for the emerging entrepreneurs, I would just like to say that it’s a difficult task and you need to be very thoroughly prepared to face the risks before entering into this field.
Where do you envision your organization to be in the long run and what are your future goals?
Mohammed: Well, Grandiose Digital Media is expected to bring a lot more services and we hope that we will be able to connect with more people. Our future goal is to make people understand the value of PR and technologies and how they can use them to bring a change in their business and their daily lives.
What are your views on the current landscape of the consulting services market?
Mohammed: Consulting services market is said to gain much more importance in the coming days because of the increasing dependency on effective communication amongst the customers. Keeping all these changes in mind, Grandiose Digital Media is working on a SaaS platform which will eventually become easier for the PR clients as it makes it easier to work online and handle the PR tasks.